About
Curiosity got me here. Being willing to do more keeps me moving.
I bring creative, paid media, creator partnerships and audience insight together to build brands people notice, act on and remember.
01 / My Story
From sports to automotive to telecom.
I started in sports media chasing stories and quickly became just as obsessed with why people cared about them. That curiosity has followed me from sports to automotive to telecom, new industries, new audiences, new problems to solve.
Getting attention is easy. Making it matter is the strategy.
I’m teachable, hands-on and usually the first to raise my hand when something needs figuring out. Give me the challenge without the obvious answer. That’s usually where I’m at my best.
02 / What I Bring
01
Social Strategy
Every brand has a story. I find what’s missing, shape the identity and build the strategy that gets it seen.
02
Paid Media
I build paid campaigns around the full funnel: creative, ad sets, audience, click and conversion. Then I optimize against live performance, using each signal to identify what’s working, what’s losing people and what to change next.
03
Creator Marketing
I match the person, audience and message to the objective, then give creators room to sound like themselves. The best partnerships borrow credibility without borrowing someone else’s voice.
04
Content & AI
I’m as comfortable building the strategy as I am creating the content myself. I use AI across ideation, production, editing and analysis, expanding what I can create, moving faster and measuring performance without emotion.
04 / Beyond the Work
Off the clock.
Outside of work, you’ll most likely find me on a golf course. What started as a hobby has become one of my biggest passions, taking me to some incredible places along the way. From Green Mountain National and The Golf Club at The Equinox in Vermont to Barefoot Resort’s Pete Dye Course, Tidewater and Grande Dunes in Myrtle Beach, and Solmar Golf Links in Cabo, I’m always looking forward to the next course, the next challenge and the memories that come with it.
That love for competition extends well beyond golf. I’m a lifelong sports fan, proudly supporting Liverpool FC, the New York Yankees, New York Giants, Brooklyn Nets and New Jersey Devils. But above everything, family comes first. Whether it’s a weekend on the course, watching a big game or simply spending time with the people closest to me, it’s those moments and shared experiences that mean the most.
05 / Contact