Social Media Manager
Chris
Milholen
Getting attention is easy. Making it matter is the strategy.
I bring creative, paid media, creator partnerships and audience insight together to build brands people notice, act on and remember.
Open to new opportunities · Greater NYC
Organic impressions · Naismith Awards
Oct 2025 – Apr 2026
01 / Proof
02 / Brands & Partners
03 / Selected Work
Campaigns, strategy & results.
A closer look at the thinking behind the work, from scaling social brands and building creator programs to paid media, partnerships and content designed to perform.
Naismith Awards
Beyond the Trophy: Building the Naismith Family
From two pioneering social interns to a 20-person operation, building a digital identity rooted in basketball history, human connection and the people behind the award
49×
Organic Impression Scale
- Brand Strategy
- Organic Social Growth
- Alumni Engagement
- Social Leadership
- Community Building
View Campaign →
Subaru of America × Liberty Subaru
From Promise to Action: Bringing Subaru Loves to Life
Bringing national brand initiatives to life through local partnerships, community experiences and storytelling that extends beyond the event itself
2×
Best of Bergen
- Integrated Marketing
- Experiential Marketing
- Brand Activations
- Community Partnerships
- Content Strategy
View Campaign →
Naismith Awards × Jersey Mike's
Turning Fan Attention Into Fan Action
From a social media concept to an established annual campaign, transforming college basketball fandom into nearly 900,000 votes across three seasons
892K
Total Fan Votes
- Integrated Marketing
- Paid Media
- Organic Social
- Fan Acquisition
- Campaign Optimization
View Campaign →
04 / In the Reel
The Work, in Motion.
05 / What I Bring
01
Social Strategy
Every brand has a story. I find what’s missing, shape the identity and build the strategy that gets it seen.
02
Paid Media
I build paid campaigns around the full funnel: creative, ad sets, audience, click and conversion. Then I optimize against live performance, using each signal to identify what’s working, what’s losing people and what to change next.
03
Creator Marketing
I match the person, audience and message to the objective, then give creators room to sound like themselves. The best partnerships borrow credibility without borrowing someone else’s voice.
04
Content & AI
I’m as comfortable building the strategy as I am creating the content myself. I use AI across ideation, production, editing and analysis, expanding what I can create, moving faster and measuring performance without emotion.
06 / About
I started in sports media chasing stories and quickly became just as obsessed with why people cared about them. That curiosity has followed me from sports to automotive to telecom, new industries, new audiences, new problems to solve.
I’m teachable, hands-on and usually the first to raise my hand when something needs figuring out. Give me the challenge without the obvious answer. That’s usually where I’m at my best.
07 / Kind Words
"Of all our writers at NetsDaily, Chris was the grinder, the guy who we could most rely on in a crunch."
Robert Windrem
Investigative Reporter/Producer, NBC News
“Chris’s unparalleled enthusiasm and deep interest in the world of social media makes him a joy to work with.”
Natasha May Bowles
Managing Corporate Reputation
“He possesses a deep understanding of the intricacies and nuances of various digital platforms.”
Michelle Young
Founder, Bee Young Communications
08 / Contact